German Fruit Trade Association (DFHV)
Sector:
TRADE ASSOCIATION
Country:
Germany
Client:
German Fruit Trade Association (DFHV)
Date:
2018
Background: The fruit trade industry has been exposed to changing conditions for years and it is expected that these dynamics will increase in the future. Different developments and trends like climate change, digitalization, individualization of consumer needs, but also rules and guidelines hold the potential to significantly change the industry structure. Hence, there is a growing need to analyze potential external changes, in which different actors of the industry will have to operate in the future.
Objectives and Results: Within three workshops, different stakeholders have developed six different scenarios for the year 2030 for the fruit trade industry. These scenarios were sketched out in a “map of the future” and create possibilities for coping with potential conditions for specific actors of the industry.
